Mike Martin
Founder, Top Down Strategies • Author, The Self-Fulfilling Formula
Thirty plus years ago, Mike Martin started his career writing code. Today he helps mid-market companies transform their revenue systems, executive teams, and operational infrastructure — while mentoring thought leaders to build the platforms that generate authority and opportunity for decades. He's done both. He'll show you exactly how.
Built in the Trenches. Not in a Classroom.
Mike Martin's career didn't start in a boardroom. It started in the code. A computer science degree from Villanova, followed by years of hands-on ERP implementation across manufacturing, distribution, and professional services — the kind of work where the difference between a good decision and a bad one shows up in the P&L.
Over 30 years, he built and led companies, partnered with IBM, Oracle, SVP at BTRG, sDirector at Baker Tilly, and ultimately founded Top Down Strategies and became a Partner at NetDynamic. Along the way, he managed hundreds of millions in technology implementations and revenue transformations for companies that couldn't afford to guess.
What he noticed was this: the companies that struggled most weren't struggling because they lacked talented people. They were struggling because they lacked the operational architecture (the systems, the processes, the strategic leadership) to translate talent into consistent, predictable growth.
That insight became the Revenue Certainty System™: a six-pillar methodology for transforming chaotic, feast-and-famine businesses into organizations that can forecast, scale, and sustain.
And when Mike sat down to write The Self-Fulfilling Formula, his book on mental fitness, execution, and the psychology of high performance, he didn't realize it would eventually lead him to a TEDx stage. It did. And that experience opened a second calling: helping other credentialed experts build the thought leadership platforms that turn their expertise into authority, opportunity, and income.
"The gap between where you are and where you want to be is rarely a talent problem. It's almost always a belief, systems, or process problem."
— Mike MartinThe Self-Fulfilling Formula
Mike's book on Mental Fitness, Social Fitness, and Execution Fitness, the three disciplines that separate people who consistently perform from those who occasionally do.
Explore the book →The Self-Fulfilling Formula — TEDx
Watch the talk that launched the thought leadership platform.
Watch on YouTube →The Career That Built the Methodology
Every engagement draws on three decades of real-world leadership across technology, operations, and revenue transformation.
Founder/CEO & Managing Director
Top Down Strategies & NetDynamic (Partner)
Fractional CIO/CTO/MD services for mid-market companies. Revenue Certainty System™ methodology. TEDx Mentoring for executives and thought leaders. Author, The Self-Fulfilling Formula. Management of NetSuite Professional Services for NetDynamic.
SVP & Director-Level Leadership
BTRG • Baker Tilly • SimplyPut Consulting
Senior executive leadership overseeing enterprise technology consulting, ERP implementations, and revenue operations for complex mid-market and enterprise clients across multiple industries. Built the operational systems and sales infrastructure from scratch — and experienced firsthand every challenge the Revenue Certainty System™ is designed to solve.
Consultant, Practice Director, & Technology Leader
IBM • Oracle Partner Programs
Built and led partner relationships with IBM, and Oracle. Led enterprise technology deployments, ERP, systems integration, and operational transformation projects for hundreds of Fortune 1000 and mid-market clients.
ERP Implementation & Technology Consulting
Early Career
Began career in hands-on ERP implementation across manufacturing, distribution, and professional services. Villanova University, Computer Science, built the technical foundation that informs every strategic recommendation today.
Ideas That Have Left the Building
The Self-Fulfilling Formula — Mike's core methodology for high performance — is a book, a workbook, and a TEDx talk that has reached thousands of leaders worldwide.
The Self-Fulfilling Formula
Three frameworks — Mental Fitness, Social Fitness, and Execution Fitness — built around the principle that performance is a system, not a personality trait. Used by executives and entrepreneurs to break the patterns that keep them stuck.
Visit the book website →
The Self-Fulfilling Formula — TEDx
The talk that started with a kindergarten IQ test and ended with a framework that helps leaders understand why some people consistently outperform their circumstances — and how to join them. Watch the full talk on YouTube.
Watch the TEDx talk →Get in Touch
Whether you're exploring fractional leadership, TEDx mentoring, or you just want to have a conversation — Mike reads every message personally.