MSP Partner Program | Top Down Strategies

Now Accepting MSP Partners

Your Clients Need
a CIO.
You Need a Partner.

90% of mid-market companies have no IT strategy leader. Top Down Strategies gives your MSP a fractional CIO service to offer today. You find the opportunity. We close and deliver.

Apply to Partner → See How It Works

90%

of mid-market clients lack
IT leadership

15%

referral revenue,
life of engagement

30+

years enterprise
IT experience

Schedule a Partner Call

15 minutes. No sales pitch. Just see if it fits.

$5M–$100M

Target client revenue range

Oracle, NetSuite, and more

ERP platforms we support

$675/mo+

Referral revenue per client

No conflict

With your existing MSP services

90%

of your mid-market clients have
no dedicated IT strategy leader

They are reacting to technology instead of planning for it
ERP and system projects drag on, go over budget, or fail outright
AI adoption is a talking point, not a strategy
Their MSP (you) gets blamed when things go sideways

The Opportunity

Your Clients Have a Problem You Are Not Solving Yet

You keep their systems running. You manage their infrastructure. But when a client needs to choose a new ERP, build a 24-month technology roadmap, or figure out where AI fits in their business, they are on their own.

That gap is an open door. And right now, your competitors are not walking through it either.

The MSPs that add strategic IT leadership to their stack will own the mid-market relationship for the next decade. The ones that do not will get replaced by the ones that did.

The Process

How the Partnership Works

Simple by design. You already have the client relationship. We built the rest around that.

You Spot the Need

A client mentions they are thinking about a new ERP, struggling with their tech roadmap, or asking about AI. That is the signal. You bring it to us.

We Run the Discovery

Mike Martin takes the intro call and does a quick needs assessment. You stay in the loop or join the call. We handle the heavy lifting and report back before anything moves forward.

We Close Together

You can be on the call or let us close independently. Either way, your relationship stays intact, and your client gets a service they needed but did not know they could get from you.

You Earn Every Month

Referral partners earn 15% of the monthly retainer for the life of the engagement. White-label partners set their own margin. Either way, you get paid as long as the engagement runs.

What You Are Offering

Three Packages Your Clients Can Start Today

Designed for easy positioning. Each tier maps to a specific client size and need so the conversation is clear from the first sentence.

Entry

Advisory

$4,500/mo

Client-facing price

What the Client Gets

12-24 month IT roadmap
Vendor guidance and recommendations (no commissions)
Quarterly business reviews with leadership
On-call IT strategy support

Your Referral Revenue

$675/mo

Two Ways to Earn. You Choose.

Whether you want a simple referral arrangement or a full white-label offering, the economics work in your favor.

🤝

Referral Partner

You introduce the client and we handle everything else. Your name stays out of it or front and center, your call. The check comes to you every month.

Revenue split15% of monthly retainer

DurationLife of engagement

Your involvementIntro only (or more, your choice)

BillingTDS bills client, pays you monthly

🏷️
White-Label Partner
We deliver under your brand. Your client never knows TDS is involved. You set the client price and keep the difference. Best for MSPs building a true vCIO offering.
Your wholesale costAdvisory $3,000 / Strategic $5,500 / Embedded $9,000
You bill the clientAt any price you set
Your margin$1,500 to $5,000+/mo per client
Brand exposureFully yours. TDS stays invisible.

Why Top Down Strategies

Your Reputation Is on the Line. We Take That Seriously.

When you refer a client to a partner, you are vouching for them. We do not take that lightly. Top Down Strategies was built around a single principle: give executives a straight answer and a real plan, not a consulting engagement that never ends.

No vendor commissions. No upselling for the sake of it. No fluff dressed up in frameworks. Just pragmatic, experienced IT leadership delivered in plain English.

📊

30 Years of Enterprise IT Experience Across manufacturing, distribution, professional services, and healthcare-adjacent industries
🚫

Zero Vendor Commissions We do not take money from the vendors we recommend. Full stop. Your clients can trust our recommendations.
🎯

ERP Selection Specialists NetSuite, Microsoft Dynamics 365, Oracle. We have run the process. We know where the bodies are buried.
🤖

AI Readiness Practice Practical AI adoption for mid-market companies. Real implementation, not just buzzwords and workshops.

Years of enterprise IT leadership across mid-market companies

Vendor commissions accepted. Ever. Your client's interests come first.

Industries We Serve

Manufacturing Distribution Professional Services Construction Wholesale Higher Ed & Healthcare Non-Profit Technology Retail Financial Services Government & More

Common Questions

What MSP Owners Ask First

Real objections from real conversations. Answered directly.

I already offer vCIO services. How is this different?

Most vCIO offerings are help desk escalation wrapped in a nicer title. We do not manage tickets or infrastructure. We sit at the C-suite level, own the technology strategy, run major system selections, and report directly to the CEO or COO. If your vCIO does that today, great. If not, this is a layer above what you offer, not a replacement for it.

Will my clients pay this? These are not small numbers.

The clients who need this are not paying $500/month for break-fix. They are companies doing $5M to $100M in revenue that are about to spend $250,000 on an ERP project or a compliance initiative. A $4,500 monthly retainer for a CIO-level resource looks cheap next to what bad decisions cost them. The conversation sells itself once you frame it that way.

How do I know you will take care of my clients?

We will have a direct conversation about this before we engage any of your clients. You stay in the loop on every engagement. You are not handing someone off and hoping for the best. Your client relationship remains yours. We are the execution layer behind it. And if something is not working, you hear it from us first, not from them.

What does the white-label arrangement actually look like?

You brand it however you want. Your letterhead, your name, your email on client deliverables. We stay invisible. You pay our wholesale rate, you set your client price, and you keep the difference. Most white-label partners mark up between 30% and 50%. Some charge more based on what the market will bear in their territory.

What if the client only needs project-based work, not a retainer?

We can accommodate project-based engagements, particularly for ERP selection and AI readiness assessments. Reach out and we will structure something that fits. The retainer model is our primary offering because it is the most valuable for the client, but it is not the only option.

How do I get paid and how often?

Referral partners are paid monthly, once the client invoice is collected. You will get a monthly statement showing active engagements and the amount due. We pay by ACH or check, your preference. White-label partners invoice us according to the agreement we set up at onboarding. Simple, clean, no surprises.

Get Started

Ready to Add a CIO to Your Service Stack?

This is a two-way conversation. We are selective about who we partner with because your clients become our responsibility. If you have mid-market clients with real IT challenges, let's find out if this fits.

15-minute intro call. No obligation.
We will tell you honestly if your client base is a fit.
Agreement and onboarding done in under a week.
You can have an active referral in your pipeline within 30 days.

Partner Application

Tell us a bit about your MSP and we will be in touch within one business day.

The Mid-Market CIO Gap Is Real.
The Question Is Whether You Fill It First.

Top Down Strategies is accepting new MSP partners. Spots are limited by design.

Apply to Partner → Email Mike Directly

Your Clients Need a CIO. You Need a Partner.